By Kat Castagnoli, AIFD 

With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity and chaos. The good news? Americans’ love affair with flowers shows no sign of fading. 

According to the Society of American Florists (SAF), 35 percent of Americans purchased fresh flowers or plants for Valentine’s Day 2025—the highest level of flower gifting in 11 years—up from 28 percent in 2024 and slightly ahead of 2023’s record 34 percent. Despite rising costs, tariffs and economic uncertainty, 65 percent of floral design professionals say their first-half of 2025 sales are holding steady or rising, and more than one-third expect year-end numbers to surpass last year’s totals. 

Together, these figures point to one prediction. The consumer forecast for next year’s Valentine’s Day looks promisingly profitable. 

AI, Automation and Smarter Selling 

To tackle this “Super Bowl” day in the flower industry, florists are embracing digital tools to boost efficiency and enhance customer experience. “These tools help generate leads, deliver high-touch service and improve communication throughout the buying journey,” says Lori Wheat, AAF, president of Lafayette Florist in Erie, Colo. “They also aid in labor—answering quick FAQs instead of taking up valuable staff time.” 

From marketing automation to chatbots trained on Valentine-specific questions, technology is helping shops streamline operations while maintaining a personal touch. AI is also driving upselling and reminders, making it easier for customers to choose add-ons or schedule recurring deliveries. 

Wheat is testing subscription-based models that keep love blooming long after Feb. 14. She has coined “Send Love. Repeat”—a pickup or delivery subscription for fresh wrapped bouquets, arrangements with recyclable vases or houseplants. It’s a reminder that “love should be expressed beyond Valentine’s Day,” she says. Programs like these turn one-time buyers into loyal, year-round customers. 

Local Love: Balancing Heart and Hustle 

Another defining trend for Valentine’s 2026: local love. Consumers increasingly want gifts rooted in their own communities, and florists are responding by teaming up with neighborhood artisans and growers. “Local chocolates, local artist cards, local candles, locally grown orchid plants—we’re keeping it all close to home,” Wheat explains. 

Still, “pricing remains a challenge as rising costs impact every channel,” she says. “We continue to review our recipes and pricing structures to protect profitability, but keeping pace with cost fluctuations is an ongoing effort.” Her team’s approach: simplify and streamline. 

“We’re regularly adjusting recipes by cost and efficiency and implementing limited selections to maximize production,” notes Wheat. “We’re also collaborating with wholesale partners to stay ahead of fluctuations, all while maintaining the quality and value our customers expect.” 

At the wholesale level, Joost Bongaerts, CEO of Florabundance Inc., told floraldaily.com that Valentine’s Day 2025 saw “substantial growth in online and phone orders, complemented by a surge in last-minute walk-in sales.” He added, “Pickup orders surged significantly, with some florists reporting a 50 percent or higher increase in last-minute pickups.” 

That trend is expected to continue into 2026, especially with the holiday falling on a Saturday. Florists anticipate even higher weekend traffic and same-day pickups—a pattern that reinforces the need for preplanning, efficient staffing and streamlined order systems to handle both online and in-store demand. 

Flowers, Colors and Forms 

The Valentine’s Day 2026 aesthetic is shaping up to be softer, more sculptural and more sustainable—a shift from the hyper-saturated reds of years past toward palettes and textures that feel personal, grounded and elevated. 

The “2025-2026 American Floral Trends” forecast predicts palettes such as Whisper (peach, basil, wild rose), Embrace (blush and honeycomb), and Umbra (lemon, raspberry and coral). Translating that to Valentine’s design means pairing the familiar warmth of red with new neutrals like blush, mauve, terracotta and sage. A bouquet might feature garden roses in dusty pink accented with basil-green foliage, or a modern mix of coral Ranunculus and peach tulips. 

According to a 2026 trend report from James Cress Florist & Events in Smithtown, N.Y., “bold hues, stand-out sculptural arrangements and a return to nature-inspired design are defining 2026.”  

While roses remain the emotional anchor of Valentine’s Day, designers are blending them with character stems that add form and personality—Protea for its architectural presence, Anthurium for sheen and shape, and Ranunculus or sweet peas for softness. Of note, TheSpruce.com calls Protea the major “it” flower for 2026 due to its distinctive sculptural quality and sustainable appeal. 

To add depth, designers are layering textural elements like grasses, seed pods or dried accents to create arrangements that feel fresh from the garden rather than mass-produced. Expect asymmetry, movement and negative space to replace compact symmetry. 

An Artistic Sentiment 

For florists, these shifts offer clear merchandising opportunities: 

• Create two distinct palettes—Classic Romance (red, crimson, merlot) and Modern Love (blush, terracotta, sage). 

• Market sculptural or asymmetrical designs as statement Valentine’s arrangements. 

• Use sustainable or upcycled containers and mechanics to reinforce an eco-conscious message. 

• Incorporate locally grown or seasonal blooms to add a distinctive touch. 

The takeaway: Valentine’s Day 2026 designs should feel curated and intentional. As more customers seek authenticity over excess, the artistry behind each bouquet becomes as important as the sentiment it conveys. 

Timing and Teamwork: Preplanning Pays Off 

Because Valentine’s Day 2026 falls on a Saturday—typically the busiest day of the week for florists—encouraging pre-Feb. 14 ordering not only prevents staff burnout but also helps maintain quality and timing. 

“We’re looking to do fresh flowers paired with local chocolates delivered on Thursday or Friday with messaging like, ‘Start Valentine’s Weekend with Love,’” Wheat says. She is also planning early-delivery incentives, tiered pricing and plenty of ready-to-go designs for walk-ins. 

Mary McCarthy, a wedding and events consultant at The Blooming Idea in The Woodlands, Texas, said she begins preparation for Valentine’s Day the day after the previous holiday, according to a February blog on DetailsFlowers.com. “I take stock of what flowers I have left over—what I over-ordered, what didn’t sell well,” she explained. “I also take notes on what processes worked well and didn’t, and where we can improve for the next Valentine’s Day. Keeping records from previous years is so helpful.” 

McCarthy also said it’s essential to reach out to your customer base early. “We send a personalized email three to four weeks before the holiday to ask if they’d like to order the same as last year,” she noted. “We get an excellent response to this—and the customer appreciates the reminder.” 

The team at The Blooming Idea begins prepping vases with greenery a week before Valentine’s, arranges flowers five days in advance and keeps everything in the cooler. “I buy lunch for all the staff on Feb. 13 and 14 and always give a bonus after the holiday for a job well done,” McCarthy said. That kind of foresight and team care keeps both morale and quality high during the year’s most intense holiday. 

Cautious Optimism, Creative Momentum 

While SAF cautions it’s too early to predict 2026 sales precisely, the organization remains “optimistic that the positive trends of 2025 will carry forward into 2026.” Between tech-driven service, subscription models, sustainable aesthetics and local collaborations, florists are proving that creativity and community can thrive even in a challenging economy. 

And, as Wheat put it, the goal for 2026 is simple: “Start early, simplify the menu and make every delivery feel personal.” Because even in an age of automation, flowers remain the most human way to say, “I love you.” 

By Bianca Bina 

Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element is thoughtfully placed, with the goal of creating a dreamy, otherworldly aesthetic. 

The use of organic properties that are placed to look as if untouched by human hands is as important as the open space provided for each stem to breathe in its base. Light pastels that are gently appealing to the eyes and paint an emotional collage of color play well with the airy vibe for a flowing installation. The asymmetry is key in these designs. It allows the artist to work intentionally with the organic shape of the botanicals and their natural rhythm. The delicacy of the composition is pivotal to the overall piece, as is the inclusion of their natural state. 

Today, floral designers and educators are finding ways to combine their values, experiences and philosophies to create their own original fusions of traditional and modern designs. The teachings of Korean principles are in high demand by hobbyists and eager entrepreneurs around the world looking to expand their own education and new ways to intertwine tradition with modernity. 

Lessons in Confidence 

During the pandemic, many people sought creative outlets to keep busy and expand upon personal interests. Catyah Calantog-Aquino was one creative artist who used her talents and curiosity to build her future. Now a flower business owner, passionate designer and the Philippines’ first ever Korean-certified floral design teacher, her exceptional achievements were accomplished in just a few years of simply pursuing a soothing hobby to pass time. 

“My first bouquet was a gift to my sister who was going through a difficult time emotionally,” she says. “Seeing how much joy that simple act brought her inspired me to keep creating and to spread happiness through flowers.”  

Calantog-Aquino started Blooms Artisan in 2020 after attending numerous local workshops near her home in the Philippines, studying flowers and design. By 2023 she invested in her floral education in Korea. It’s the style of design that resonated with her most deeply, she says. Learning from Korean floral masters, she perfected techniques and principles that eventually led to her certification as a floral design instructor under the International Flower Design Association (IFDA) in Korea. 

“What drew me to [Korean design] was its elegance and intentionality. There’s a quiet poetry in the way Korean designs bring harmony to line, color and form,” she explains. “The negative space, the use of minimal materials to create maximum emotional impact and the respect for nature—it all felt so meaningful and aligned with how I wanted to express floral art.” 

Earning her certification was the catalyst for her next venture: Blooms Artisan Floral Academy (BAFA). This branch of her company brings aspiring Filipino designers together to learn Korean artistry to build careers or businesses of their own and become Korea-certified locally. While her classes are primarily aimed at budding entrepreneurs, many hobbyists drawn to the aesthetics of Korean design also enroll in search of creative fulfillment. 

“Some are nervous at first—especially those who are new in floristry—but the calm and structured nature of Korean design often helps ease them in,” she notes. “We create a nurturing, fun and abundant learning environment where mistakes are welcome, and growth is celebrated.” 

Just as she instills confidence in her students, Calantog-Aquino gained her own through trial and error—developing both her personal style and assurance, often unsure whether her approach reflected Korean design principles or simply her own preferences. “I found myself drawn to preserved flowers, particularly because they last for months to years with minimal care—something I saw as a metaphor for enduring love and beauty, and also more sustainable when starting a floral business.”  

Today, Calantog-Aquino has expanded her preference of flowers while working her artistic muscle through her coursework and projects. While still including her symbolically soothing preserved flowers, she also works with traditional Korean florals, such as calla lily, Ranunculus, roses, sweet pea, Scabiosa and tulips, as well as ethereal pastel hues mixed with fillers like Astilbe, carnation and Cosmos. The combination creates a traditional yet modern juxtaposition of movement and texture. 

In her classes, she continues to teach the traditional elements of Korean design, while also keeping up with the latest trends. Large-scale installations with cascading arches, suspended designs and immersive tablescapes that create a dreamlike setting currently are the preference for clients and designers looking to take on a challenge. Of course, sustainability also takes center stage with eyes set on seasonable botanicals, reusable structures and minimal waste. 

“At Blooms Artisan and BAFA, we integrate these trends by teaching students to combine traditional Korean techniques with modern applications—whether it’s trying to use bold color in hand-tied bouquets, eco-conscious large installations or storytelling through personalized floral designs,” she says. “This fusion keeps our work both timeless and relevant.” 

Calantog-Aquino’s team is also consistently adjusting and growing their catalog of workshops and courses to include trending practices and styles to keep up with the “evolving aesthetic of Korean floral design.” While she prefers to focus on the foundational techniques of Korean floristry, she remains open to incorporating contemporary trends that thoughtfully enhance the overall design.  

“Ultimately, my goal is to create beauty that feels both intentional and deeply connected—arrangements that not only delight the eyes but also leave an emotional imprint on the heart.” 

Natural Influence 

Jung Da Yoon, a designer and educator based in Daegu, Korea, experienced a thorough education in Korea and Germany, earning a master’s degree in horticulture and later immersing herself in European flower culture in London, Paris and Belgium. In all, she’s spent nearly 23 years practicing horticulture and design, launching her brand Aulling Atelier and earning high regard throughout the industry for her original take on Korean European fusion design. Now, she travels the world and invites others to her studio in Korea to learn more about her aesthetic and practices. Her European and Korean mix of educational influence is particularly intriguing and sets her apart from her peers. 

“I grew and developed my own design by merging Korean flower culture and European flower culture characteristics through learning Korean flower culture,” she says. “I wanted to build my own design world based on the experience I learned in many countries.” 

While Korean design focuses on space, fewer flowers and natural beauty, German design is structural and frame-based with an overabundance of flowers. The two practices are seemingly opposite in approach. But Jung saw the potential to combine them. 

The overarching influence she uses to design her pieces is to approach them all as a metaphor for life. With her first pregnancy, she realized the preciousness of human life, the energy each human expels and the importance of her own values and philosophy. “Flowers are also living things, and they all start from small seeds, but each has its own energy and is born in its own form,” she describes. “Here, I’m very deeply inspired and enlightened. With this as an opportunity, I begin to express my flower world by utilizing various colors and textures in my flower design and various materials that exist on Earth.” 

Following in traditional Korean design, Jung’s style is an ethereal fantasy, dreamlike and whimsical in her selection of colors and textures. Her inclusion of natural elements, such as vegetables, fruits and branches, also keeps with traditional practices but adds a modern touch. It is most important to her that her work appears organic and garden-like, as if untouched by human hands. 

She notes that she’s been a lifelong student of Mother Nature, her heaviest influence. “I spent my childhood in a rural village in Korea. Nature has always been my greatest teacher and the source of my senses. Looking at nature, I learned a unique perspective on the rhythm of harmony.” 

That harmony extends beyond the collaboration of hues and shapes, and the fusion of Korean and European practices, encompassing both modern and traditional influences in each design. Jung believes in the potential of combining new trends with standard principles to continue evolving with the industry. She sees this as an opportunity to also evolve herself, injecting “new life and senses” into her designs. 

“I want to [create] art that communicates with the world, not my own isolated art,” explains Jung. “I want to pursue that path and further develop my flower design in a way that coexists with the world’s dynamism and rapidly changing trendiness and nature.” 

Global Resonance 

As the popularity of Korean design continues to take hold, the application of traditional principles becomes ever more important. The simplicity makes the style harmonious when combined with other design styles. The result: something new and unexpected. 

“I believe Korean design resonates globally because it captures something universal: beauty in simplicity,” Calantog-Aquino says. “It evokes a sense of calm, elegance and intentionality that feels both modern and timeless.” This particular style encourages calm and slowness in a world where abundance isn’t always what’s necessary. “In an increasingly fast-paced world, Korean floral design offers a moment of stillness and softness—and that’s something people deeply crave, especially during life’s most meaningful celebrations.” 

By Kat Castagnoli, AIFD, CCF

In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets refinement, and nostalgia meets innovation. The aesthetic sweet spot lies at the intersection of tradition and bold, expressive design, according to Regina Gust, owner and founder of Regina Gust Designs in Houston, celebrated for its luxury holiday decor, large-scale installations and high-end floral styling.

“Christmas is my passion—it’s my heart and soul,” says Gust. “We grew up watching our mom make handmade ornaments every year. She was incredibly creative, so this kind of design always felt like home.”

Gust started her luxury interior design and decor business alongside her sister. She has since expanded her reach from residential styling to large-scale commercial commissions and weddings. Lately, she’s also returned to her floral roots, bringing new perspective to festive design with a deep love for both fresh and permanent botanicals.

Big Bows, Big Drama

Oversized velvet bows will be stealing the show this year. Gust has been using them for years, but says they’ve now gone mainstream. “Velvets, chenille and stiffer fabrics give you structure, especially on mantels, mirrors and staircases,” Gust explains. “Even one of my commercial clients requested them this year. They’re dramatic but soft, and if you balance your design right, they just work.”

According to Atlanta-based Accent Decor, bows are one of the biggest trends of the year—appearing not only in traditional fabric, but also in metal form. “We’re seeing bows as full-on focal points,” the company’s design team notes, “adorning everything from wreaths to containers, elevating everyday pieces into festive showstoppers.”

Silk Revival

In the age of sustainability, Gust is a fan of top-tier permanent botanicals that blend seamlessly into fresh arrangements. “I just did a bridal shower with deep red silk peonies—they looked and felt real,” she says. “If they’re high quality, silks can be stunning, especially for blush-tone palettes.

Add in ornaments or rich textures, and suddenly the whole arrangement feels elevated.” Gust is layering permanent florals into trees, garlands and wreaths to create softness and dimension. It’s part of a broader return to flower-forward patterns and maximalist styling.

The Accent Decor design team also calls attention to this shift in texture: “We’re seeing wild, organic florals coming back strong. Think asymmetrical shapes, dried elements, pinecones, branches and even upcycled vessels. It’s all about dimension, sustainability and a nod to nature.”

A Palette Twist

One of Gust’s favorite surprises this year? A red and powder blue holiday scheme inspired by a vintage-loving client. “I’d never mixed those colors before, but in her space, it just worked,” she says. “It had this whimsical, nostalgic quality—like something out of a storybook.”

The team at H.Bloom, a luxe floral e-retailer based in New York that offers custom holiday design services, echoes this trend toward refined nostalgia, forecasting a shift to understated, English-inspired holiday decor. According to Katharine Mannix, H. Bloom’s director of sales, “rich hues, natural greenery, berries and luxurious textures like satin and velvet all create a timeless, cozy feel that works beautifully across traditional or modern backdrops.”

Cozy Luxe Meets Vintage Charm

Designers and consumers alike are leaning into what Gust calls the “Ralph Lauren holiday vibe”—layered plaids, red velvets and equestrian elegance. “At the Four Seasons Hotel Houston, we used oversized teddy bears, sleighs, antlers, deep greens and reds. It felt warm and inviting, like a ski lodge by the fire,” she says. “You want guests to walk in and feel wrapped in holiday magic.”

This elevated-yet-accessible style aligns with Accent Decor’s “Holiday Luxe” theme, a rich design palette filled with jewel tones, classic gold and mixed metals. “It’s about luxury, but one that feels lived-in,” their team explains. “You’re building a layered story with textures, not just matching ornaments to a tree.”

Retro Reimagined and Wild Organic

Vintage is having a full-circle moment, and designers are leaning into it—with a twist. Brights are back in a big way. Think circus themes, fairies and whimsical handmade pieces in saturated pinks, purples, greens and golds.

“It’s that kitschy, old-school look that still feels Christmassy,” says Gust. “People want things that feel personal and emotional. It’s all about layered memories.”

Accent Decor refers to this trend as “Nostalgic and Retro Reimagined,” describing it as playful, joyful and full of sparkle. “We’re seeing bold monochromatic color schemes, brights that pop and vintage-inspired containers—everything designed to evoke childlike wonder.”

At the same time, earthy, grounded elements are balancing the glitz. Accent Decor’s “Nature-Wild Organic” trend focuses on sustainable design with natural materials, biodegradable products and asymmetrical boho florals. “It’s the soft edge to the sparkle,” they say.

Experiential Installs and Shareable Moments

According to Mannix, immersive, interactive installations are one of the most in-demand trends this year. Picture: swings wrapped in cedar, ski chalet photo ops and statement lobbies that double as Instagram moments.

“Large scale is in,” Gust confirms. “But it has to be sophisticated—classy, layered and lasting. It’s not about over-the-top anymore. It’s about intentional impact.” The Accent Decor team agrees: “More is more, but with purpose. Oversized ornaments, dramatic scale and luxe textures turn everyday spaces into experiences.”

What’s Next?

Gust says: “Tinsel. That long, shimmering, Norwegian-style tinsel—it’s the icing on the tree. Silver’s going to be huge too. Different shades—shiny, pewter, deep metallics. I think it’s the new holiday neutral.”

By Bianca Bina

Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively different fuel the passion for floristry. The process of achieving such beauty is often overlooked or taken for granted. But the true design of a stem starts at the very beginning, with seed breeding, a meticulous scientific focus that takes time and patience.

In the flower industry supply chain, it’s the breeders who create the first and most important step of developing new varieties. They deliver the seeds, cuttings, bulbs or rose budwoods to be propagated by growers. The rest of the processes carry the developed variety to market, but the most crucial point is the initial development of seeds.

Dümmen Orange is a leader in breed development with a concentration on strength, health and diversity in a broad range of plant and flower varieties. Their breeds set them apart from other companies with their ability to create varieties that resist disease, and form noticeably unique traits and beneficial growth habits.

“At Dümmen Orange, we’re excited to see more people—especially florists and consumers—showing genuine interest in learning about the journey behind each flower,” says marketing lead Alejandra Fernandez. “The story of how a variety is bred, selected and brought to market is full of science, creativity and passion, and we’re proud to be advocates for sharing that knowledge.”

Seed Generation

Breeding begins with an idea. A grower envisions an as-of-yet unavailable style, color or combination of characteristics, and approaches a breeder like Dümmen Orange. Often the breeder’s team attends an event and discusses florists’ desires for a variety that doesn’t exist, and sometimes the breeder team decides they want to pursue their own variety. Regardless of where the idea originates, the creativity and desire of industry professionals generates a spark that ignites scientific discovery.

Emily Leggatt, PhD, is a rose breeder for Dümmen Orange at the company’s home base in the Netherlands. When she and her team receive a request from a grower, they immediately get to work by first considering the biology of the seeds and the process of seed generation. “It takes a year to 16 months to get from seed to growing plants from that point onwards,” she says. “It takes five to seven years after that to achieve a commercial variety and be able to give that customer back their variety.”

Seed generation begins with a simple process of cross-pollination between two flower varieties. The petals are removed from each flower to expose the reproductive parts, and then the pollen from one flower is transferred to the stigma of the other. This exchange allows the genetic material of both plants to combine, eventually producing seeds. This process typically takes place in the spring, with seeds developing by fall, followed by months of growth monitoring, testing and analysis.

World-Class Technology

At the foundation of the business, Dümmen Orange’s Intrinsa Plant Power was developed in 2015 to support efficient breeding through phenotyping, predictive breeding and greenhouse validation, helping to identify traits linked to disease and virus resistance. This technology is vital for developing seeds with enhanced resistance; it identifies and selects strong genetic traits and carefully upgrades the DNA.

“We’re always on the lookout for new strains of diseases to make sure that we’re on the forefront,” says Leggatt. “And if we’re not ahead, we’re at least on par with the grower so that we have a solution for them.”

Not only does Intrinsa technology provide a solid barrier against disease, but it helps plants grow resistant to various types of stress. This encompassing resistance is a catalyst for sustainability on grower farms, where pest control and other chemical applications are no longer required for hardy plant growth.

“We’re implementing genetic tools that 10 to 20 years ago may not have existed,” Leggatt adds. “So, we’re really at the forefront of implementing new technology.”

In 2020, Dümmen Orange announced the first product tested with its Intrinsa breeding program: Ditto—a series of garden mums bred for white-rust resistance. By 2022, more than 80 percent of all garden mums offered by the company were rust resistant.

“Through our Intrinsa breeding program, we’re developing varieties that are more resistant to the most common crop diseases, allowing growers to reduce their use of chemicals and contribute to a more eco-friendly floral industry,” Fernandez notes. “Our goal is to create flowers that are not only beautiful and high performing, but also responsibly bred for the future.”

The benefits this technology offers growers go beyond cost savings, sustainability and producing hardier, high-performing crops that meet consumer expectations. The rising cost of flower production reflects the value of Intrinsa’s innovation, which enhances product quality—a key concern for consumers.

Selection Analysis

When the seed has been created, the first phase of selection takes hold. Seeds are planted and analyzed as they grow in Dümmen Orange’s glass-covered greenhouse in the Netherlands, the largest breeding laboratory in the world for ornamental crops. Seeds are also propagated on more than 260 hectares across Africa, South and Central America and Asia, where they’re tested in various climates and conditions prior to production.

The first blooms are measured for stem length, prickle count, petal count and color, and all data is collected for further testing. Any adjustments at this phase will be made and then further analyzed for desired successes before moving onto the next phase. The second phase of testing new breeds includes phase life analysis. Here, Leggatt and her team will evaluate scent and other important client-desired characteristics, if applicable. Further data is collected and analyzed, and as the process continues the number of available stems dwindles to only the strongest and most desirable ones.

Production

In the final phase, varieties have passed the selection process and are named before heading to production. The focus is on consistent stems with high production value and copious amounts of buds. To achieve this, growers will perform grafting, a process that combines the rootstock and a cutting or bud-eye to propagate, which will help enforce protection from root diseases and increase productivity.

As for roses, they’ll continue to be monitored in the company’s glass greenhouse for a year to two years. “At that stage, they start to test in different locations, in different trials,” Leggatt says. “So, they get shipped to Colombia, Ecuador, Kenya, and the trials are then on location. And that’s very important, as well as the feedback.”

While testing in both the Netherlands and in other countries happens simultaneously, the data is compiled and compared, providing a determination for which breed moves forward to the final phases of production. With each new variety, the findings are applied to future varieties to strengthen their biological resistance and physical traits. The ever-evolving genetics of every plant breed drive the development of new technologies designed to predict, analyze and assess performance.

The full breeding and trial process from beginning to end is extensive. It includes numerous rounds of testing and analysis. Depending on the type of crop, developing a new variety can take seven years for roses, six years for carnations, five years for mums and more than 10 years for tulips and calla lilies.

This lengthy process from start to finish is paid, in part, by growers through license fees and royalties, so that they can be cultivated on a commercial scale. These fees are used to support ongoing research and development, which allows breeders to continue perfecting traits that positively impact the flower industry—from production to retail.

“We test thoroughly,” says Leggatt. “So, towards the end of our program, not only do we have a genetic basis of resistance, but we also have a physiological and plant basis. We’re making sure that the final variety that’s put out there is 100-percent guaranteed resistant.”

A Florist’s Perspective

While growers are generally making the requests and providing funding for breeding new varieties, it’s the florists who provide the feedback for desirable varieties because of their close connection to consumers.

“The focus of having the discussion with florists and being able to have exposure to many designers is to actually get a little bit more impact or input from them and what they really want,” Fernandez says. “So, we can combine the technical requirements of the grower, but we can also start meeting those visual and design requests designers are looking for.”

Adding florists’ perspectives contributes to the overall industry collaboration when discussing the next breeds on deck for seed creation. “When floral designers have the variety in hand, they open the flower to its fullest expression,” Fernandez says, emphasizing the value of their feedback thanks to the intentional and intimate way florists interact with their blooms.

Florists also provide a point of view that objectively analyzes the end products based on what will ultimately work for consumers and not what will drive the most business for growers. It’s the experience and hands-on education that often helps guide the testing process of seed breeding.

In the end, collaboration between breeders and florists is essential, as it allows Dümmen Orange to gather insights from the very people who engage with the final product at the opposite end of the supply chain. Driven by both feedback and a shared passion for flowers, the company takes pride in working closely with growers and florists to continuously enhance and evolve the world of floriculture.

The famous “Queen of Christmas,” Regina Gust of Regina Gust Designs, Houston, advises that commercial projects can be difficult to secure but once you have the contract, it’s a great business addition to your bottom line during the holidays. All images used in this feature show Gust’s impressive designs. 

Why Holiday Installations?

Holiday décor does more than create festive cheer; it strengthens a company’s image, delights clients, and boosts employee morale. Many businesses, however, don’t have the time or expertise to execute a polished look. That’s where florists step in, offering design services, fresh or faux materials, and full-service setup and takedown.

Laying the Groundwork

Before you dive in, build a clear plan for your holiday installation service:

• Portfolio Development: Start with photos of past seasonal work—wreaths, centerpieces, lobby designs—to showcase your aesthetic. If you’re new, stage a mock installation in your studio or offer a discounted job for a local café or boutique in exchange for photographs.
• Packages and Pricing: Develop tiered packages (for example, basic décor, premium themed décor, and custom installations). Be transparent about what’s included—materials, setup, maintenance visits, and takedown.
• Contracts: Include timelines for design, installation, and removal. Detail rental vs. purchase terms for items like trees, lights, and ornaments.

Targeting the Right Clients

Hotels, corporate headquarters, co-working spaces, upscale restaurants, shopping centers, and medical practices often outsource holiday décor. Start by:

• Reaching out to property managers and corporate office administrators in early summer.
• Networking with event planners who manage seasonal parties—they often need installations too.
• Leveraging existing floral accounts (weekly lobby flowers) to upsell holiday services.

Design with a Corporate Mindset

Corporate installations demand durability, safety, and brand alignment.

• Durability: Choose materials that withstand weeks of display—high-quality faux greens mixed with fresh elements refreshed weekly.
• Safety: Secure all installations to avoid tripping hazards or fire risks. Use flame-retardant materials where required.
• Branding: Incorporate company colors or subtle nods to their identity (e.g., custom ornaments or ribbon printed with a logo).

Streamlining the Process

Holiday installations often require quick turnarounds and seamless logistics.

• Pre‑planning is key. Order materials by early autumn. Pre‑assemble garlands and tree décor in your studio to minimize on‑site time.
• Team up. Bring in extra designers or freelance help for large projects.
• Offer maintenance. Weekly touch‑ups and watering for fresh elements add value and can be billed as an additional service.

Takedown and Storage Services

Many clients want décor removed and stored after the holidays. This is another billable service and a great way to ensure repeat business. Offer off‑site storage for reusable items, labeled and organized for next year.

Marketing Your New Service

Promote early and often:

• Share behind‑the‑scenes photos and videos of past installations on social media.
• Send a “Holiday Décor Planning” email campaign to your client list in midsummer.
• Create a simple brochure or PDF showcasing your packages, ready to send to prospects.

The Payoff

Holiday installations can fill a typically slow season with profitable work. Beyond revenue, these high‑visibility projects showcase your design skills to a wider audience, often leading to year‑round opportunities.

With strategic planning, strong marketing, and a keen eye for design, florists can turn holiday magic into a thriving seasonal business—one corporate tree, lobby garland, and glowing wreath at a time.

All images featured are designed by Regina Gust Designs.

By Molly Lucille

Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary to represent loyalty; wheat for fertility; and ivy for an unbreakable bond. Garlic and other strong-smelling herbs were carried to ward off evil spirits—or more likely to mask body odor, as bathing was sometimes inaccessible and far less common compared to today. Fast forward to the Victorian era, when bouquets were carefully crafted to include blooms that carried coded messages, a “flower language” expressing the couple’s love story.

A mainstay in weddings around the globe, bridal bouquets have evolved from purely symbolic and utilitarian to an artistic expression of the couple’s personalities. Currently, couples worldwide are exploring the limitless opportunities provided by personal flowers, and florists have arisen to the call. We’ve collected advice and ideas from cutting-edge floral designers to take a closer look at the growing trends in personal flowers. Join us as we walk down the aisle, and through stunning examples of florists and couples who have chosen to move beyond the bouquet.

Wearing a Bouquet

People throughout history and across cultures have adorned themselves with flowers as a form of expression. In the wedding world, the bohemian flower crown trend ruled the scene in the 1960s and 70s, later experiencing a revival in the mid-2000s. In recent years, we’ve seen an explosion of creativity surrounding how and where to wear flowers. From floral dresses and veils to modern takes on the flower crown (including a stunning flower-adorned afro, as seen in the design by Meghan Campbell, of Twisted Bramble in Seattle) to bridal bouquet boas (as seen in the example by Greenville, S.C-based Hey Jude Florals), wearables are truly having their moment. “There is a magic to wearing flowers, by embodying them you become part of the arrangement,” explains Bethany Steinhauser, a wearable floral artist in Las Vegas. “Wearables are a great way to make a lot out of a little. They’re a great opportunity to deconstruct blooms and see flowers beyond the complete bloom in front of you. Take it apart and make something new,” she says.

This deconstruction is often seen in “floral tattoos.” This trend of creating flower arrangements directly on the body, forming a “tattoo,” is gaining mainstream popularity and appearing in weddings around the world. A floral tattoo requires simple mechanics, often crafted on body tape, such as kinesiology tape, or sometimes (sparingly) glued to the body directly with skin-safe adhesives like eyelash glue. These hands-free flowers pair beautifully with a smaller bouquet or with a statement dress. They offer a great way to bring floral elements from the ceremony to the reception. Before embarking on a floral tattoo project with a client, it’s important to test the flowers, tapes and adhesives ahead of time to rule out skin sensitivity.

Sculptural or Monofloral Bouquets

Bridal bouquets, in no way, will be rendered obsolete. However, there are evolving trends in bouquet structure and style.

For more aesthetically inclined couples, the bouquet can be an artistic expression, resembling a modern art piece. Former sculptor turned floral artist Matthew Blind, of Coach Blind Florals in St Louis, Mo., designs bouquets with unconventional materials, weaving and crafting everyday objects into stunningly intricate creations. “It’s important to not confine yourself to exclusively floral elements when crafting a bouquet,” explains Blind. “You can draw inspiration from the world around you, creating unexpected armatures from any assortment of items. This allows you to create an even more custom arrangement, responding both to the world around you and things important to your clients,” he adds.  Binding together these unexpected elements with coated bind wire is an elegant solution to visible mechanics. You can play around with mechanics and experiment with new ways to build an armature—the sky is the limit.

The beauty of flowers often lies in their simplicity, as seen with monofloral bouquets becoming increasingly popular. In general, bouquets are trending smaller, leaving behind the oversized bouquet trend of the last few years. Celebrating a single bloom through a small gathering of monoflorals offers a refreshingly simple moment, showcasing the beauty and majesty of one flower.

For the Groom

From pockets to entire lapels covered in flowers, suit florals are receiving an upgrade. Often, flowers for men are overlooked, with couples opting for just a simple buttonhole or pocket square. These small designs, while classic, are no longer the only option. As seen in these stunning examples by Francoise Weeks, of Francoise Weeks European Floral Design in Portland, there is boundless creativity happening in men’s wearable floral design. “Thinking outside the box is a necessity,” explains Weeks. “If we want our work to stand out, it’s also a lot of fun and rewarding to come up with different ideas and concepts, and to figure out the mechanics to execute it all. Curiosity and perseverance keep our work challenging and interesting,” she adds. Playing off the tailoring, fabric and cut is a great start to forming new approaches to adorning a suit with flowers. Keep in mind that for larger floral applications, movability and durability are key for lengthy wedding days. Experiment with modular designs attached to the lapel and extra firm mechanics to ensure that the wearables will last through a long day of dancing, hugs and parties.

As weddings continue down the route of highly personalized, custom celebrations of each couple’s unique story and identity, so too should our floral designs. There are many ways to encourage your clients to try something new. Toni Sicola, of Tangled Sage in Moab, Utah, is no stranger to this. “I try to use styled shoots as ways to demonstrate new ideas to couples because most will only opt for what they see out there already. The couples will see the flowers on websites and social media, and unfortunately that can become limiting to what they think is possible or what they think will work. It’s really an educational process with the couple to say, ‘you haven’t seen this kind of thing—[it] is kind of new, but it’s definitely possible,’” Sicola explains.

Truly, the only limits on your creativity are the restrictions you place upon yourself. As rigid expectations of traditions begin to lose their grip on modern couples, a wild burst of possibilities has emerged in the realm of personal flowers. Just as sensibilities toward the structure of a wedding party are becoming more customized, so too are flower choices. And while the tradition of carrying a bouquet is likely to always remain at the heart of wedding floral design, we are seeing exciting new trends and innovation with ceremony flowers. From wearables to uniquely crafted creations, join us as we go to infinity and beyond the bouquet.

Tips to Encourage Your Clients to Embrace These New Trends

This is a journey to embark on together!

• If you are interested in nudging wedding clients toward more creative designs, the journey starts with YOU. As an artist, you are in the driver’s seat of your own innovation. Many couples stick to what they know and what they have seen. However, if you confidently share your vision and some ideas you want to try, they are more likely to trust you and jump on board.
• As with any new endeavor, it’s best to have practice, especially if you are trying a new technique on a couple’s big day. Experiment with leftover blooms to test mechanics and ideas and take lots of pictures. You can then share these examples of your unique take on these trends to encourage more couples to opt for something novel.
• Your community is your resource. Learn from others around you and follow designers who share your vision. We can all learn from each other and the more we share original designs, the stronger the signal will be to foster freedom and creativity.

By Nita Robertson, AIFD

Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers in our lives. It’s a day that brings families together and drives significant business for florists.

According to the National Retail Federation, 84 percent of U.S. adults plan to celebrate Mother’s Day. Consumers intended to spend an average of $254 per person on Mother’s Day gifts in 2024, with flowers being a significant portion of this expenditure. As in previous years, the most popular gifts to give are flowers (74 percent), greeting cards (74 percent) and special outings like brunch or dinner (59 percent).

Mother’s Day presents an incredible opportunity to create emotional connections with customers through beautiful, memorable floral designs. By curating unique arrangements, offering bundles and delivering exceptional customer service, you can make this Mother’s Day your most successful yet. Don’t forget to promote your offerings early, engage with customers through creative marketing and always stay on top of trends to remain ahead of the competition. With planning and organization, you’ll be able to make this holiday one to remember for both you and your customers.

Tips for Success

Loann Burke, AIFD, AAF, PFCI, a seasoned retail florist with more than 30 years of experience at Furst the Florist, located in Dayton, Ohio, shares her insights for making Mother’s Day a thriving event.

Burke highlights the importance of early planning and organization. One of her key strategies is to create signature designs for your Mother’s Day offerings. “You know your customer base best. Create specials that resonate with your clients’ preferences and tastes,” she explains.

To further enhance your offerings, develop a comprehensive gift guide highlighting a variety of mom personas—such as grandmother, mother-in-law, mom-to-be, best friend or other maternal figures. For each persona, include several thoughtful gift ideas at different price points, showcasing options that appeal to a wide range of budgets and styles. Promote this guide extensively through your website, social media channels, email marketing and in-store. This thoughtful approach not only engages your audience but also makes it easy for them to find the perfect gift for every type of mom.

Burke suggests that when crafting your floral recipes, you should pay attention to stem counts per bunch to maximize profitability. For instance, using half a bunch of 10-stem tulips can create a more cost-effective arrangement than using seven stems, which might result in waste or increased costs. “Focus on creating designs that are both easy to replicate and built on profitable recipes,” she says.

Efficiency is another critical element for success. Burke recommends adopting a production-style approach when designing. Instead of creating one arrangement at a time, work in multiples. For example, if you’re producing 10 identical designs, prep all the containers, insert the base greenery for all of them and then add focal flowers and so on. This method not only saves time but ensures consistency across your designs.

Additionally, group similar tasks to further streamline your process. If a specific arrangement requires bind wire, pre-cut it enough for all designs in one go rather than stopping to cut the wire repeatedly. This batching technique reduces interruptions and keeps your workflow smooth and efficient, notes Burke.

Add-Ons and Pairings

Suggesting add-ons with every order is a simple yet powerful way to elevate the customer experience and increase the value of each sale. By offering convenient, high-quality options at the point of purchase, you give customers the opportunity to personalize their gifts, making each arrangement feel more thoughtful and unique. These add-ons seamlessly enhance the overall gifting experience while boosting your revenue.

Select carefully curated add-ons and pairings that complement your flower arrangements. From luxurious gift bundles to distinctive keepsakes, these extras amplify the perceived value of your offerings and create lasting memories for the recipient. By providing customers with personalized and meaningful options, you create an experience that encourages future business and ultimately strengthens your bottom line.

Gift Bundles: Pairing flowers with chocolates, candles, bath products or locally sourced artisan goods can significantly elevate your gift offerings and provide more value to customers looking for a complete gift experience.

Plant Gifts: Potted plants, succulents and flowering plants like orchids are growing in popularity. Make sure to have an ample inventory of fresh plant options to cater to this demand and offer a long-lasting alternative to traditional cut flowers.

Flower Subscriptions: Promote flower subscriptions as a unique and thoughtful Mother’s Day gift that keeps giving all year long. With flexible options like three-month, six-month or full-year subscriptions, this unexpected gift provides continued joy for the recipient while ensuring future sales for your business.

Greeting Cards: Don’t forget to offer greeting cards with your flower arrangements. Ensure that every order comes with the option to upgrade a basic greeting card to a premium version. Customizable cards with special messages or premium paper quality offer a personal touch that will be appreciated by the recipient.

A Touch of Tech: Consider providing innovative options like the QRMessage™, which allows customers to send a personalized video message along with their flowers using a QR code. Imagine the emotional impact of receiving a stunning bouquet paired with a heartfelt video from loved ones. The QRMessage™ also lets multiple people upload messages, creating a collective experience of love and connection. Visit qrzipper.com for more information.

Permanent Botanicals

Permanent botanicals are a chic and versatile addition to any florist’s Mother’s Day or spring collection, providing a unique option that appeals to a broader audience. They’re also perfect for last-minute orders. With advancements in craftsmanship and materials, permanent botanicals now offer a more realistic appearance, taking their beauty to the next level.

“It is often hard to tell the difference between the real and the artificial,” says Mary Ragon, founder of Bolivar, Ohio-based Ragon House, a distributor of high-quality permanent botanicals, home decor, furnishings, and decorative accessories. “So many of the current artificial florals are crafted by hand with great attention to detail, life-like textures, and realistic colors,” she explains. Visit ragonhouse.com for a beautiful assortment of permanent botanicals

Offer smaller arrangements that complement home décor, such as bedside or office arrangements. You can also create unique wall decor or door accents using permanent blooms. The possibilities are endless.

Marketing Ideas

Your website serves as a critical touchpoint for both loyal customers and potential shoppers, especially those searching for a last-minute Mother’s Day gift. To leverage this valuable traffic, optimize your site to capture attention and drive sales. A dedicated Mother’s Day landing page or a prominently featured section on your homepage can serve as an inviting destination for visitors, highlighting your offerings and creating a seamless shopping experience.

Unlike other high-demand holidays, such as Valentine’s Day, Mother’s Day offers greater flexibility, as the celebration spans across the week. This extended window allows retail flower shops to better manage orders, streamline delivery schedules and adjust staffing—helping to reduce stress and increase efficiency. The added time also provides opportunities for more strategic sales and marketing efforts.

One way to capitalize on this flexibility is by launching pre-order campaigns that offer customers incentives for making early purchases. Discounts or perks can encourage customers to order ahead of time, easing the burden on your team and ensuring a steady flow of sales throughout the week.

In addition to your website, social media platforms like Instagram and Facebook provide excellent opportunities to engage with customers and exhibit your flower arrangements. Sharing behind-the-scenes glimpses of your design process or highlighting your team’s creative efforts adds a personal touch and builds excitement. Showcase the inspiration behind your designs on these platforms, emphasizing the thoughtfulness and emotion that go into giving flowers. This will help create a stronger connection with your audience and encourage them to choose your shop for their Mother’s Day gifts.

By combining these marketing strategies—optimized web presence, early promotions and social media engagement—you can attract more customers, build anticipation and boost sales during this meaningful holiday, ensuring that your flower business thrives.

Mother’s Day Trends

Karen Kohout, trends and marketing insights manager at FloraCraft, a leading manufacturer and supplier of floral design supplies located in Ludington, Mich., says that key trends for Mother’s Day 2025 include quaint, cottage-style, and vintage decor and tablescapes that celebrate connection and nature.

“Garden flowers such as daisies, daffodils, peonies and wildflowers in heirloom vases or dried flowers as centerpieces for a special Mother’s Day brunch gathering create that cozy cottage ambiance,” explains Kohout. “Wreaths made with dried flowers, such as chamomile, cherry blossoms and wildflowers, with natural or macrame accents, will also make perfect adornments that moms will cherish this year.

“Color trends for Mother’s Day will range from nostalgic, muted and mid-tones with touches of vivid dark accents to bucolic brights inspired by the countryside and lots of natural or textural greenery,” she adds. “Feminine shades, including soft mauve, violet and plum berry, have a timeless beauty, and uplifting golden hues with rich neutrals, browns and greens reflect nature, comfort and wellness.”

Soft palettes like pinks, peaches, lavenders and creams are classic, but bright hues like coral, fuchsia and sunny yellow are increasingly in demand for a cheerful vibe. Single-color arrangements (monochromatic) are also trending for their modern and sophisticated aesthetic.

Roses, peonies and tulips remain timeless favorites, but many customers now seek modern arrangements featuring unique flowers like Ranunculus, Anemones and garden roses. Sustainability is also a growing priority, with more consumers opting for eco-friendly choices, such as locally grown blooms and sustainable packaging. Loose, natural arrangements with a “just-picked” feel are highly popular, while sleek, structured designs cater to minimalist aesthetics. Additionally, personalized bouquets that reflect the recipient’s favorite colors or flowers are also a popular option.

History of Mother’s Day

Mother’s Day has a fascinating history that spans centuries and cultural traditions, evolving into the modern holiday we currently celebrate.

Origins in Ancient Cultures

Early celebrations of motherhood can be traced back to ancient festivals, such as the Roman celebration honoring Cybele, the goddess of fertility, and the Greek festivities dedicated to Rhea, the revered mother of the gods. These events paid tribute to the nurturing and life-giving roles of maternal figures.

In medieval Europe, the tradition of “Mothering Sunday” emerged, observed on the fourth Sunday of Lent. Initially a day for Christians to return to their “mother church” for a special service, it gradually became a time to honor mothers, blending familial appreciation with spiritual reverence. Flowers, often gathered from the countryside on the way to church, became a cherished symbol of this heartfelt celebration—a tradition that florists beautifully continue to uphold today.

The Birth of Modern Mother’s Day

The journey to the Mother’s Day holiday in the United States is rooted in the heartfelt efforts of remarkable women.

Ann Reeves Jarvis: A pioneering social activist in 19th-century West Virginia, Ann Reeves Jarvis sought to improve community health through her “Mothers’ Day Work Clubs,” founded in the 1850s. During the Civil War, she encouraged mothers on both sides of the conflict to promote peace and reconciliation, embodying the nurturing spirit of motherhood.

Julia Ward Howe: Known for penning the song “The Battle Hymn of the Republic,” Howe brought a maternal voice to social activism. In 1870, she issued the “Mother’s Day Proclamation,” urging women to advocate for peace in the aftermath of the Civil War. She envisioned an annual “Mother’s Day for Peace,” though her efforts did not result in a lasting tradition.

Anna Jarvis: Inspired by her mother’s work, Anna Jarvis became the driving force behind the Mother’s Day we know today. After her mother (Ann Reeves Jarvis) passed away in 1905, Anna campaigned tirelessly for a day to honor the sacrifices and unconditional love of mothers. In 1914, Anna’s vision was realized when President Woodrow Wilson proclaimed the second Sunday in May as Mother’s Day, a national holiday dedicated to honoring mothers. This milestone established a cherished tradition. Mother’s Day continues to evolve but remains a heartfelt occasion to celebrate mothers and maternal figures worldwide.

By Molly Lucille

Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent of the American flower industry made up of women, according to a 2022 Data USA survey. Similar trends can be seen worldwide. From growers to wholesalers to designers and beyond, women drive innovation and success at every level of the business. While choosing just a few trailblazers to feature is no easy task, these seven women stand out for their leadership, passion and remarkable contributions to floristry. We’re proud to share their stories as designers, educators, entrepreneurs and visionaries, and to recognize the incredible impact women have had—and continue to have—on the global flower industry.

Eun Jin Yang

Grace Jolie Flowers

Seoul, Korea

@gracejolie_kr

Eun Jin Yang is a skilled designer, floral sculptor and educator in Seoul, Korea. Yang hosts workshops for aspiring designers from around the globe, with the goal of floral education as well as cultural exchange. On top of her studio and educational endeavors, Yang crafts custom designs and installations for fashion photoshoots, experimenting with unconventional materials and techniques. 

Your work is so sculptural and often includes creative materials. What are your biggest sources of inspiration?

I majored in visual design with a focus on brand design, which shaped my aesthetic approach and love for minimal beauty. This perspective naturally extends to my floral design, where I strive to create impactful results without excess. Inspiration often comes from experimenting with unconventional materials. Incorporating elements like fruits or other unexpected objects alongside flowers brings new meanings to the designs. Seasonal changes in color, texture and form also serve as key starting points. Beyond nature, architecture and contemporary art greatly influence my work, as blending sculptural elements with innovative materials bridges the natural world with human creativity.

You often host workshops in your studio, creating fantastical installations with international designers. Can you tell us more about these workshops and the discoveries you’ve made through collaborative design? 

Workshops are not just spaces to teach techniques, they are moments for florists from all over the world to learn and create together. Collaboration allows us to share cultures and perspectives, leading to new ideas. For instance, a flower that is considered common in one country might be rare in another. Observing other florists approach the same material in ways I never imagined gives me fresh perspectives. This process helps me realize the infinite possibilities of creativity and pushes me to grow as well.

Collaboration seems to be at the heart of your work—you are often posting collaborative shoots with models and high-fashion styling. What is your creative process in styling and designing for these shoots?

In collaborative shoots or high-fashion styling projects, storytelling is the most important aspect. I start by setting a clear concept and then share ideas with the photography team, stylists, hair and makeup artists, and models to create a cohesive vision. From there, I select a color palette and flowers that complement the story, along with matching costumes and makeup. I aim to ensure that the floral design harmonizes with the fashion and the set, working on detailed adjustments to create a seamless connection between all elements. I prefer shoots where the flowers don’t dominate but blend naturally into the scene. The key to these projects is communication and mutual consideration to avoid overshadowing each other.

What is an achievement that makes you particularly proud?

One of the most special moments was when florists from different countries came together to work in my space, sharing their unique cultures and perspectives. Through these workshops, I realized that my work goes beyond design and creates meaningful connections with people worldwide. It is incredibly fulfilling to see florists take what they’ve learned during our time together and apply it effectively in their own work. I’m also deeply grateful that people travel to Korea, a small country, to learn about floral design.

Another moment I cherish is when my clients place their complete trust in me. Instead of providing sample photos, they share their budget and entrust me with the entire design process. Seeing them satisfied with the results is an experience I am genuinely thankful for.

Finally, with your approach to education, what core concepts do you work to instill in your students? 

When I teach, I emphasize the importance of “finding your individuality.” While techniques can be learned, individuality and creativity must be discovered personally. I teach my students to observe natural elements and find their unique style through that process. I also stress the importance of not fearing failure and continuously experimenting. Creativity grows through challenges and mistakes. I’ve seen many students give up after trying various approaches, but individuality doesn’t come overnight. It’s through continuous exploration and experimentation that one creates their unique style, which is what I emphasize the most.

Courtney Kneifl

Iris and Fig 

Seattle

@irisandfig

Courtney Kneifl is a floral designer, artist and the owner of Iris & Fig. She has a Bachelor of Arts degree in English and worked in higher education for many years before deciding she wanted to get out from behind the desk to create with her hands. As a longtime gardener, Kneifl is known for creating naturalistic installations, deeply inspired by the nature surrounding her studio in the Pacific Northwest. 

Your portfolio reveals that experimentation and exploration of materials is deeply ingrained in your work. How does this nature of curiosity and playfulness fuel your creativity? Where do you draw inspiration from? 

This is a great question. I’m always drawn to ingredients I haven’t used before and love to try combining old varieties in a new way. Anything that has an interesting shape or texture will catch my attention, and it’s fun to just play around with your materials and see where it leads. I’m inspired by fashion, interior design and of course nature. I recently heard of a fashion theory called the “wrong shoe theory.” It says sometimes wearing the “wrong” or unexpected shoe with your outfit will make it more interesting and elevate your look. I think that’s true with flowers as well. 

Your team designs a wide array of projects—from weddings to editorial, events and beyond. What kind of project gets you most excited? 

I’m honestly excited about any project that’s a good fit stylistically. We always love to try new ideas, so it’s fun when a client asks for something we haven’t done before. As long as we have their trust and the freedom to explore and create, I’m pretty motivated.

What achievement makes you especially proud?

The achievement that makes me feel the proudest is when another floral designer reaches out to me and wants to join our team or asks if we offer classes. There is no greater compliment than when someone whose work you admire or have followed for years admires your work as well.

On top of all the beautiful work you do in Seattle, you also design destination weddings. How do you maintain your floral design voice while traveling? Do you have to alter your process when creating for destination events?

Destination events require a lot more logistics than local events because you have to figure out where to source your materials, where you’re going to create and who will work with you—that’s the hard part. Once those are determined though, maintaining our voice is just a matter of staying curious and open to possibilities. Getting our hands on new materials and seeing what we can create with them is always exciting. 

You mention your garden often in your online posts. How does the process of gardening influence your creative practice and how you perceive flowers?

Gardening is such a huge influence on my work, especially when it comes to creating installations. I love naturalistic design, and when I see a beautiful garden design or a natural landscape, I immediately think to myself, “how can I create that?” My team would also tell you that the phrase I repeat most often when we’re working is, “place the stems as they would naturally grow.” Nature is the best designer, and we can only hope to mimic what she does so perfectly.

Erice McNeff

Everbloom

San Juan Capistrano, Calif.

@_everbloom

Erice McNeff, owner of the Southern California-based Everbloom, is a floral designer known for her refined, organic and artisanal designs. Driven by a passion for aesthetic harmony, she draws deep inspiration from life’s natural artistry. An accomplished award-winning designer and entrepreneur, McNeff is` also an acclaimed floral educator, recently recognized on The Knot’s “Ones to Watch” list and as one of Mayesh’s Design Stars.

Your work has such a rich, artistic approach, with a lovely balance of color. Where do you draw your inspiration from? 

Thank you! I draw inspiration from so many different places. If I’m just designing for fun, I might get inspired from other artist’s work I stumbled upon online. (I’m always on Instagram or Pinterest looking to see what trends are catching on or what creative ideas others have.) Sometimes the flowers themselves inspire me. When I’m shopping at the flower mart the right combination can fall into place so naturally, I don’t even feel like I’m thinking too much about it. I’ve found that I’m most attracted to compositions that feature movement, texture and harmonious color palettes, so I’m always looking to source flowers that feature those elements. If I’m designing for an event, I will draw much of my inspiration from the event design as a whole. It’s a priority of mine to ensure my pieces seamlessly fit with the rest of the design. I’ll spend far too long immersing myself in the design concept, so I have a strong understanding of it. From there, I’ll dive deep into flower availability and begin putting together a wish list of items that look and “feel” like they belong. After that, I like to play around with different compositions until I perfect the floral design.

You’ve been recognized on major platforms like The Knot’s “Ones to Watch” and selected as one of Mayesh’s Design Stars. How does it feel to have your work acknowledged and honored by such prestigious names in the industry?

It’s so humbling and I’m so grateful. You can easily feel siloed in this line of work. I’m my own boss and only employee, so recognition like that oftentimes feels like the “pat on the back” others might get in traditional jobs from co-workers or supervisors.

As a floral educator, what are the core principles that guide your teaching approach?

First and foremost, I’m passionate about florists having a strong working knowledge of their business finances and processes. I love to teach budgeting, back-end processing and efficiency. I’m also known to chat with my freelancers about bookkeeping and basic accounting practices. I think these skills are just as important as learning how to design because keeping tabs on this area of your business is what allows us to pay ourselves, provide for our families and ensure that we’re being paid our worth. 

When it comes to teaching design, I love teaching florists how to create dimension and movement. It took me years to figure out how to do this in my own work, so helping others unlock that skill is very rewarding for me. 

In the “About Me” section of your website, you mention that floristry was an unexpected discovery for you. Can you tell us how you began?

I graduated school with a degree in broadcast journalism and media production and wanted to pursue a career in TV and movie production. My first job out of college was as an assistant to talent managers and producers. I quickly came to hate it. The hours were grueling and the standard for perfection was high. After some time, the pressure became too much for me and I moved home with my parents. I didn’t have a clue what I wanted to do next. With advice from my dad, who told me to “pursue what sounded fun or interesting,” I took a job at a flower shop cleaning buckets. I ended up falling hard for it and quickly knew I wanted to do flowers forever. 

What achievement makes you particularly proud? 

I’m proud of the community I’ve found and built within the world of flowers. I’ve made some dear friends with whom I love working. I’m always so thankful they show up to help when I need it. We have fun together, and our studio chats are always something I look forward to when it comes time for a job to start. 

Rachel Cho

Rachel Cho Floral Design

Long Island City, N.Y.

@rachelchofloral

Rachel Cho is the visionary behind Rachel Cho Floral Design, a premier flower company based in New York City. As a first-generation American and native New Yorker, Cho discovered her love for flowers in her mother’s small Bronx flower shop. This early connection inspired her lifelong passion for floral artistry, which she has honed into a distinctive, sophisticated style shaped by the dynamic energy of the city. While balancing high-profile collaborations, expanding her digital presence and raising three children, she exemplifies the spirit of a modern entrepreneur who seamlessly blends artistry with business acumen. 

Your studio designs for a wide variety of clients—from hospitality to events to high-profile brand collaborations. How do you maintain your floral design voice across these vastly different platforms?

When we look at a project, so many factors are important to how the end product will translate. I look at the context for the event, the client, the venue and any particular purpose or theme of the event. An initial call or consultation is supremely important in learning the context of the event, as that sets the tone for how we would approach the design, florals used and what the style and colors would be. I always find that the flower choices are the easy part. The bigger challenge is finding the essence and style of the event that reflects the client and the purpose for the event. 

What are some sources of inspiration that influence your creative process? 

The inspiration is always the client and finding their essence. The words they use, the photos they show and seeing what they gravitate towards is always the initial inspiration. We then find work from our past, search through social media channels, such as Pinterest or Instagram, and put coloring and florals together based on what would be available at the time of the event. Mood and design boards are extremely important in conveying the look and feel for the flowers, vessels and styling choices we want to make.

What is an achievement that makes you especially proud? 

That is a very hard question to answer for someone who is always looking back at what we can do to be better next time! If I were to celebrate one thing I’ve learned in the 20 years I have owned this business, it is adaptiveness and being open to change in order to stay relevant. That applies towards staying relevant in design, being at the forefront of social media influence in my niche with content creation and investing in business coaching to be the best boss I can be to a great team I’ve taken years to build. If I can add to that, when my husband joined me 10 years ago to run this company, we needed to make big changes to be able to reap the benefits of being a husband-and-wife team while minimizing the family drama that can come from co-owning a business with your spouse.

Alongside your work in the flower studio, you’re also an educator, having taught courses at FlowerSchool New York and regularly sharing educational content on social media. What advice do you share with beginner florists?

There are three core pieces of advice: 

• Practice makes perfect. Be open to being critiqued and criticized. 

• Be open and adaptive. Every studio has a different way of doing things, so first learn all the “rules” and be open to the different ways florists do things. 

• There are various ways we achieve the same result, and as long as you are open to learning, you will continue to expand your knowledge and be comfortable with the botanical materials you are working with. 

Kiana Underwood

Tulipina

Stone Ridge, New York and Como, Italy

@tulipinadesign

Kiana Underwood is the visionary founder of Tulipina, a globally celebrated floral design studio known for its artistic and opulent arrangements. Renowned for her bold use of color, texture and unique combinations, Underwood has redefined modern floral artistry. Her 2018 debut book, Color Me Floral, covers the secrets to designing show-stopping monochromatic arrangements for each season. Tulipina’s Floral Fantasy, her second book published in 2023, features an interview-style reflection on Underwood’s creative journey alongside hundreds of images of her favorite creations.

Your floral design is the definition of elegance and opulence. What are some sources of inspiration for your work?

Thank you so much. Inspiration comes at me in waves, usually based upon something that I’ve seen unrelated to flowers. It might be a piece of art, a song or composition, an article of clothing, architecture, or simply a color or texture. These may inspire me for a color palette, flower variety and even a shape, whether for individual compositions or larger-scale installations. It’s hard to describe precisely how my designs come to be, as they are loosely pre-planned and take final shape during creation—which can be a challenge for wedding design. Once I have everything in front of me, the misty plan in my head escapes into art.

Can you walk us through your process of creating large-scale, immersive installations?

Similar to my previous answer regarding inspiration, we generally know the scope and scale of an installation during the planning and design process. I will sketch ideas, and we render those ideas in color drawings for clients. I always emphasize that any rendering is only an approximation. Once we have all the flowers and our structures built (partially in the studio or onsite), the final design evolves to the point that I feel it is complete in the best representation of Tulipina.

What’s an achievement that makes you especially proud? 

We did a rehearsal dinner at the Opera Garnier (Paris Opera House) in late 2023 that was massive in scale, with only 10 hours onsite to build out the space. We scaled our team to twice its standard size and produced something extraordinary that I remain incredibly proud of.

Finally, you have published two amazing and successful books. What was the feeling of seeing your design in print and watching the audience respond to your work? 

Books are a lot of work. I have massive respect for all authors in a different way than I ever could have before Color Me Floral and Tulipina’s Floral Fantasy. I enjoy connecting with florists and flower enthusiasts at book-signing events and workshops and learning how my journey as a designer has inspired others. Plus, it’s always fun to come across one of the books in a random bookstore and think, “Hey, I made that.”

Pilar Buitrago

Alexandra Farms

Bogota, Colombia 

@alexandrafarms

The artistry of floral design wouldn’t be possible without growers. In turn, the artistry of growers wouldn’t be possible without the biologists that carefully monitor, develop and test new botanical varieties. One such biologist is Pilar Buitrago of Alexandra Farms in Bogota, Colombia. Since 2011, every new variety that is introduced to the farms’ portfolio of gorgeous garden roses first must pass muster with Buitrago and her team. 

What drew you to the flower industry and to Alexandra Farms specifically?

I felt drawn to botany during my university studies. Since then, I’ve worked primarily on plant conservation, care, rooting and phytopathology. Having previously worked on projects that help Indigenous communities preserve species or even identify and battle bacteria in Leticia (the Colombian portion of the Amazon Rainforest), I discovered that I was also interested in agriculture and how greatly overlooked it can be in such fertile land like Colombia. I focused on floriculture from then on. 

In the search for businesses that brought something different to the industry, I stumbled upon the Alexandra Farms website in 2010. What stood out to me was a picture of the variety ‘Baronesse’—fully open and shining. I completely fell in love with it. I read through the descriptions of flowers and the staff page. I didn’t hesitate to contact the president and offer my knowledge as a biologist. I realized that Alexandra Farms was looking for someone they could guide and train to specialize in garden roses from a scientific standpoint, rather than someone who was already an expert. I’ve always been interested in learning alongside a team of supportive leaders, so I felt very lucky they chose me.

At the time, Alexandra Farms was beginning to consolidate a handful of new processes, improving the productivity area, postharvest care and handling, and initiating socio-environmental measures to apply to production. I got to participate in all of it! It was a relatively small business in comparison to other big names in Colombia. What I liked about that (and still like, even though we have grown a lot) was the novelty. Every part of the process was unlike anything I had worked on before, and the humanity of every team member has always made me feel very grateful. I always learn from my mentors, and I get to work with spectacular, unique, beautiful flowers every day.

You also help ensure the farm upholds its Colombian “green label.” What sustainable practices do you implement on the farm to maintain that certification?

Our team works within sustainability measures from a socio-environmental angle and from a judicial and marketing standpoint. Annually we update our sustainability and work environment practices, according to Colombian legislation and our discoveries in the development of processes. Each year, we apply for a Florverde Sustainable Flowers certification, and we have received it for 10 consecutive years, including 2025. This has allowed us to guarantee ethical production and high-quality flowers to our clients based on social and environmental responsibility. 

We develop a series of programs yearly to implement viable and sustainable practices in every part of our workflow: a robust program on water conservation and responsible consumption that’s tied to our hydroponic crops and rainwater storage; one for the responsible use of and guided instruction on active chemical ingredients; a carbon footprint program to manage and optimize fuel use and energy; integral management of waste products; and a biodiversity and landscape preservation program to keep native species flourishing.

When selecting roses to cultivate on the farm, what qualities do you look for?

We are always looking for varieties that are exceptional in their look and performance. Every year we source through different breeders around the world to look for the nostalgic, innovative and romantic flowers that represent our brand. We have an incredible team working to select new varieties to undergo a trial process. During the first phase of trials, we select rose varieties from various breeders and examine color (mainly tones for weddings and events), shape (we look for fullness, large petal count and romantic shapes like cups, quartered petals, heart shapes, rosettes, etc.) and – preferably – a romance-evoking fragrance. We also look for a long vase life and, overall, exceptional beauty.

Throughout the second phase, we evaluate more significant characteristics like production rate and stem quality. We test varieties to see how they handle the shipping process (temperature shifts and packaging). We also run trials by sending small amounts of stems to designers and other industry partners for feedback. This helps our team design a future marketing strategy.

Our aim is always to achieve a catalog full of the highest quality and best-performing garden roses with beautiful shapes and colors, long vase lives, durability through the shipping process and high productivity. Finding all these qualities in a garden rose is difficult, but this is our motivation to continue conducting relentless and thorough testing every year. We’re thrilled that we will add some fabulous new varieties to our collection this spring.

What’s a specific achievement that makes you proud?

I’m very proud to contribute to my country as a biologist at Alexandra Farms with the development of fieldwork and floriculture. This work has been incredibly demanding but equally gratifying. We look after our natural resources and spread awareness to everyone we work with. We apply scientific methods to every initiative to keep the business growing. We learn through multiple trials and educate others on how to best build sustainable processes and maintain good teamwork. I’m lucky to work alongside so many excellent and ethical professionals.

Sylvia Bustamante Gubbins 

Founder of Madrid Flower School

Madrid

@madridflowerschool

Sylvia Bustamante Gubbins founded Spain’s Madrid Flower School in 2019 and co-founded Madrid Blooms Congress in 2024. An historian, journalist and person who’s always in the process of writing, Gubbins swapped letters for scissors. At age 48, she attended a floral design class at the New York Botanical Garden and found her true passion. In addition to starting the Madrid Flower School, she has floral designer certificates from London Flower School and FlowerSchool New York.

When you were in the process of opening the Madrid Flower School, what were your main goals?

My goal was to give a round education. Because I’m a journalist, I know the importance of photography and marketing skills. Everything is to tell a story in the best possible way and to draw attention to the aesthetics when presenting a product. I don’t want my students to repeat, but to express themselves when designing. You have to find your voice, and the sooner, the better. To be different is a must!

What inspires you in your creative work?

The school is not me only. Each person on my team comes from a different country and culture. They have different ages, and even the music we like differs. Diversity is what makes our work enjoyable. And I give them the freedom to do whatever they want. But I have the last word. We can take inspiration from books, history, magazines, fashion and other florists’ work. We are open to the world!

It must be so fulfilling watching your students go on to have creative, successful practices, studios and careers. What is a core lesson you like to teach your students?

Very fulfilling. The core message right before they graduate is that they are not alone. We have a community that can answer questions, give a hand and even travel. We are here to help! The second is to honor what you can give to the world. Only by being yourself will you be satisfied with your work. 

Tell us about an accomplishment that makes you proud.

During the Pandemic, I organized two groups—one in Spain and the other in Latin America—that connected the different actors in the industry. The group in Peru pushed a campaign for the government to approve the recollection, distribution and sales of flowers with a special law. It touched my heart because I’m also Peruvian.

I see online that you used to be a journalist and studied creative writing! From one writer to another, do you find any parallels in your creative approach to writing versus your creative approach to floristry? 

Yes! Instead of using words, I’m using flowers. But there is a difference with the writer. You can invest years in writing a book, but it only takes 15 minutes to design a bouquet. 

Sophie Powell 

U. FL. O. Unidentified. Floral. Object. 

London

@u.fl.o.london

Florist, educator and Instagram’s “Flower Crown Queen,” Sophie Powell has a distinctive and fun approach to design. With more than a decade in the industry at some of London’s top florists and five years of teaching at the legendary McQueens Flower School, Powell unveiled her own studio—U. FL. O. Unidentified. Floral. Object.—in 2023 and has been inspiring us ever since. From impressive installations to events and wearables, her approach to flowers helps us view each bloom in an entirely different light.

Your designs are so unique and playful. What inspires you? 

Thank you so much. To be honest, it’s the flowers themselves that inspire me. Even in my other work (not just the crowns), I look at their color, their form, whether they are fluffy or shiny or if they remind me of an object, such as a feather or a fabric or even toys. Sometimes where they grow takes me somewhere, so their origin. For example, I once made an English garden crown and included little garden gnomes. I guess I prefer to look at life through fun glasses rather than serious ones. Quite childlike or what the professional artists would call naive. And if I can include what I call a “wild card” object or prop—that is the best for me! That’s what I really enjoy.

What accomplishment makes you especially proud? 

I’ve been so lucky to have been involved in a few mega moments that I’ll be eternally grateful for. But the ultimate one that I’m going to find it very hard to top is when I taught my signature crown design in Frida Kahlo’s Blue House in Mexico City to 30 amazing women. There was a moment when one of the ladies said to me (in Spanish), ‘Frida is here right now looking over us.’ Honestly, it sounds a bit over the top, but I cried. We were making the crowns in the garden in the sunshine without music and the birds were singing, and honestly that’s where I felt the real magic of flowers connecting us all. And of course, Frida being one of my huge idols—what an amazing opportunity!

You’re an accomplished educator as well as a floral artist. What lessons do you strive to teach your students? 

Oh wow, thanks so much! As I have mentioned before, and maybe if you know me, you’ll know that I am not someone who takes themselves very seriously. I do take passing on knowledge seriously, especially if students want to become professionals. I will of course be professional, but for me, it’s about confidence. Be confident in what you do, and your client will choose you time and time again. Remember flowers are already beautiful, we are lucky that we work with a medium that has already done all the hard work. Unlike working with clay or glass where you have to start from scratch, flowers are already complete, so it’s very hard to make something bad. If you have confidence in your design, then people will love it. Respect your medium and the design will bloom! 

Beyond being the “Crown Queen,” you also create set design floristry, installation and other creative projects. Does your approach change for different projects, or do the same principles guide your process across the board?

My goodness, the Crown Queen—that’s a huge title. I am so grateful of everyone’s support of me shoving flowers on my head, but I think I still have a long way to go before I can sit on any throne! Unfortunately, I am one of those people that leaves everything to the last minute. I was the same in school with art projects. I’d be up through the night making my papier-mâché design in my dad’s garage. And to be honest, my approach is exactly the same now, just not in my dad’s garage. I am a lot more productive with a very short deadline. I think it’s because I overthink things, but if I leave it to the last minute, I am far more confident and just go for it. The lead up to the “mad panic of construction” is normally a lot of time with ideas buzzing around my head, sketching terrible drawings and going to the flower market (which sounds productive but isn’t as I get distracted with other random pretty things and chatting). I am fortunate that my partner is also a florist, so I can pick his brains about flower choices, availability and longevity. He is the grown-up florist in our relationship and helps me come back down to earth on what is possible. Poor guy, he never has a day off when I’m in the creative mode.

Sponsored by Alexandra Farms and Fitz Design

For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking designs that transform weddings into unforgettable experiences. From grand installations to intimate details, these entries showcase the heart and creativity of floral design at its finest. This year was no exception, with more than 110 submissions showcasing an array of stunning wedding flowers that graced wedding ceremonies and receptions in 2024.

This highly anticipated event celebrates the artistry, innovation and passion of the floral industry’s most talented professionals.  We’re honored to highlight your exceptional work and share the inspiration that elevates our industry. Let’s celebrate the beauty, stories and artistry that make wedding flowers truly picture-perfect.

Florists contributed photos of their finest wedding floral creations from 2024 across various categories, including:

• Bouquets

• Ceremony Décor

• Reception Décor

• Flower Installation

• Wearable Flowers (including corsages, boutonnières, hairpieces/headpieces, flower jewelry and more)

Our panel of judges meticulously selected their favorite designs in each category. The winning designs are showcased within these pages and on our website, FloristsReview.com. We extend our gratitude to all the talented designers who participated and offer hearty congratulations to all the deserving winners!

The winner of the “Best Overall Wedding” category will receive 240 stems of exquisite garden roses from Alexandra Farms and a feature in an upcoming issue of Florists’ Review. The first-, second- and third-place winners of the “Wearable Flowers” category will receive a collection of products from Fitz Design.

Winners

Best Overall Wedding

Emily Lin

Love Blooms

Alexandria, Virginia

@LoveBloomsDC

Photo Credit:Manda Weaver

Emily will receive 240 stems of exquisite garden roses from Alexandra Farms and a future feature in an upcoming issue of Florists’ Review.

Best Wearable Flowers

The winner will receive a collection of products from Fitz Design valued at $350.

Congratulations to Anne Thorne of Thorne Floral, located in Kansas City

The second-place winner will receive a collection of products from Fitz Design valued at $150.

Congratulations to Michelle Lane from Something’s Blooming, located in West Hills, California

The third-place winner will receive a collection of products from Fitz Design valued at $100.

Congratulations to Toni Sicola from Tangled Sage Event Artistry in Moab, Utah.

Best Bouquets

Carley Watts

Sweet Stems and Co

Washoe Valley, Nv

@Sweetstemsandco_

Emma Wynn Paul Photography

Runner ups

Jennifer Wilson-Wilson Plant Co.

@wilsonplantco

Photos: Luke Story @lukestoryvisuals

Anne Thorne-Thorne Floral

@thorne.floral

Cassidy Drury Photography

Amy Hall-Botanical Floristry

@BotanicalFloristry

Best Ceremony Décor

Jen Turriff

The Local Petaler

St. Charles, IL

@thelocalpetaler

Photography by Bailey Anselme

Bailey Creative Co

@baileycreativeco

Best Reception Décor

Chloe Kweon

A la Chloe

Mercer Island, WA

@alachloe

Photo credit: Michellia Fine Imagery

What I love most about wedding florals is their ability to transform a space and set the tone for the entire event. Flowers have a unique way of creating atmosphere, whether it’s a whimsical garden feel, an opulent luxurious ambiance, or a minimalist artistic statement. It’s magical to see a space come alive through floral design.

Best Flower Installation

Brittany Murray-The Flowerslinger

Fayetteville, AR

@THEFLOWERSLINGER

Photo credit @theflowerslinger

Ashley Drago-Damselfly Designs

@damselfly.designs

Joseph Lin Photography

instagram @joelinny

Katya Hutter-Katya Hutter Floral Design

@katyahutterfloraldesign

Alexandra Vonk- photo credit

Honorable Mentions